McCann’s® Launches Steel Cut Gluten-free Hot Cereal

An estimated 44 million people are gluten-free consumers, yet approximately 71 percent of this population note they have difficulty finding “good tasting” gluten-free products*.  To address consumers’ growing need for more gluten-free options, McCann’s Irish Oatmeal—maker of high-quality Irish oatmeal since the 1800s— announces today at the 2015 Summer Fancy Food Show its new line of gluten-free, steel cut hot oatmeal products.

“While awareness and demand continue to grow for gluten-free foods, there aren’t many options available for full-flavored, steel cut hot cereal,” said Thomas Perlstein, Director-Branded Marketing, Bay Valley Foods, LLC (a TreeHouse Foods company). ”Consumers who have difficulty digesting gluten should not have to compromise texture or taste to meet their dietary and lifestyle needs. McCann’s Steel Cut Irish Oats in a gluten-free formula offers rich texture and nutty flavor for those looking to satisfy a 100 percent gluten-free diet.”

McCann’s gluten-free option is now available in the 28-ounce Traditional Tin, the Quick & Easy 16-ounce Box, and the 24-ounce the Quick & Easy Canister. McCann’s Gluten-Free Steel Cut Irish Oatmeal joins a growing category of gluten-free hot cereals, which have experienced five years of consecutive double-digit growth  McCann’s is one of only a few brands to offer a gluten-free option with steel cut, authentic Irish Oats.

McCann’s Classic Steel Cut Irish Oatmeal embodies rich texture and nutty flavor that is uniquely McCann’s. The classic is made from 100 percent whole grain Irish oats and contains all the vitamins and nutrients that further processing may remove. McCann’s Quick and Easy has the whole grain goodness of McCann’s Classic Steel Cut Irish Oatmeal but cooks in just five minutes.

*Understanding Gluten-Free Shoppers’ Survey